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• Leveraging Consumer Fitness Products

  Leveraging Consumer Fitness Products Digital forms of training, such as wearable fitness trackers, extend the consumer’s fitness experience beyond the health club. Gone are the days of sheltering or barricading such products and services. Prevailing brands will seek opportunities to integrate with unconventional products and services to harness new market opportunities. Fitness On Demand™ Vice […]

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  New GymRa Content Now Available

    As American Heart Month is well underway, we released 17 brand new workouts from GymRa to help challenge yourself  as you strive towards a healthy lifestyle. These new videos range in categories, including barre, HIIT, & core specific classes. Two of the new workouts are available to all Platinum Members. The full selection is […]

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  Family Workouts – Fun, Fit, Togetherness

    Fitness industry expert IHRSA first noticed the trend a few years ago. A surge in teenage gym members that grew to 3.7 million by 2016 (at last report). Since then, clubs across the country have welcomed teen and tween family members to group classes and started group programming aimed at kids. If you haven’t […]