FOD™ Launches New Australian Office
In a committed strategy to continue growth in the Asia-Pacific region, Fitness On Demand™ announced the opening of its new office in Australia, with a focus on maintaining a dominant market-share position as the leading virtual fitness provider. With a direct office based in Brisbane, FOD™ will have dedicated resources to provide local customers instant access to sales and support.
Heading those efforts in the Asia-Pacific region will be new Strategic Account Executive, Dale Lindsay. Dale comes to FOD™ with an extensive background in the commercial fitness industry in Australia, successfully growing brands such as Octane Fitness and Cybex through local distributors. Dale has been responsible for handling a number of key account businesses which have included YMCA’s, New Evolution Ventures, World Gym, and Snap Fitness.
“Virtual is in an emerging growth state in the industry and I’m excited to join Fitness On Demand™ as we solidify our position as a market leader in the category,” stated Lindsay. “More than ever before, health clubs are looking for solutions to increase member retention, decrease costs, and increase studio usage, while connectivity and instant access are expectations of their members. Fitness On Demand™ provides the perfect platform for all of this.”
“Considering our growth in the Asia-Pacific region, the decision to add a regional office was a requirement in order to continue to provide the level of service that is central to our brand identity,” added Fitness On Demand™ Vice President, Garrett Marshall. “We are delighted to have Dale Lindsay join our team and believe that his industry knowledge and experience will only encourage this growth trend.”