Fitness On Demand™ and UK-based provider of entertainment, dance and fitness content iDEA are happy to announce a new partnership. The partnership will enable thousands of facilities to offer iDEA’s unique style of specially purposed fitness and entertainment for kids and families to enjoy.
iDEA (Interactive Digital Entertainment Activities) content includes diverse physical activities ranging from street dancing and street magic to more traditional fitness disciplines. All activities are focused on getting people active – physically, mentally and socially.
Attributes such as confidence building, increased coordination and developing self-discipline are at the heart of all the content but combined also with fun and engaging production to keep kids and families interested.
All iDEA activities are hosted by an onscreen presenter and a skill-based expert. This gives facilities access to specialist skills that wouldn’t normally be available. Activities that will be available on the Fitness On Demand platform include: Martial Arts Fitness, Street dance, Tuttin’, Hoopin’, Street Trix, Army Bootcamp, and more.
“We are excited to add iDEA’s content to our extensive library of all-ages programming,” said Georgeann Fischer, Content Manager at Fitness On Demand™. “We support iDEA’s philosophy of getting people of all ages physically, mentally, and socially active. This partnership allows us to expand our offerings of all-ages activities with truly engaging content. Furthermore, our commercial platform as a delivery system will allow for iDEA’s content to reach a broader audience than ever before.”
Jane Maguire, co-founder of iDEA said “We’re thrilled to be joining the Fitness On Demand™ family and to be expanding the range of quality content available for kids and teenagers. We work really hard to put together the very best and engaging activities that stimulate the user’s body and mind…. whilst they have fun. To be invited to join FOD™ as a content partner really is a huge achievement for us and we are thrilled that our content will now be available to even more users worldwide”
iDEA is a unique new service for fitness facilities, community centers, schools, and more offering on-demand, on-screen entertainment, fitness and dance. It is the brainchild of a team with a stellar CV in the leisure and entertainment industries, with decades of experience working for the likes of The Tussauds Group and Thomas Cook Group.