The key to longevity and success

Nik Herold
Customer Experience Director | Les Mills US

Doug Mahlum
Owner/Operator | Montana Athletic Club
Understanding the new member mindset needs of convenience and flexibility will provide the best of both worlds keeping members engaged and connected.
Fear can hold members back from trying new workouts, but digital offerings create an opportunity to attempt new classes within their comfort zone.
Adding value, fun, and smoothness to members' lives will create a meaningful experience that will increase their likelihood of returning.
Customer Experience Director | Les Mills US
Owner/Operator | Montana Athletic Club