A confident woman with blonde hair stands with her hands on her hips in a gym, looking directly at the camera. There are graphical blue bars and a play button icon overlaid on the image.

Case Study: The Montana Athletic Club

Read this case study to see how Doug expanded his offerings to keep members engaged, and significantly improve retention rates and bottom line.

Consistent Revenue
Decrease seasonal turnover with comprehensive fitness, wellness, and nutrition content that's accessible anytime, anywhere.
Operational Efficiency
Minimize and eliminate studio downtime while reducing time and costs hiring live instructors.
Unique Selling Points
Attract new members and entice current members with flexible on-demand classes.

Consistent Revenue
Decrease seasonal turnover with comprehensive fitness, wellness, and nutrition content that's accessible anytime, anywhere.
Operational Efficiency
Minimize and eliminate studio downtime while reducing time and costs hiring live instructors.
Unique Selling Points
Attract new members and entice current members with flexible on-demand classes.

% of members who also 84 work out at home
Daily classes added 5 to schedule
Members work out 60% more with hybrid fitness

The Challenge

The lack of niche fitness instructors in rural Montana made it difficult for the Montana Athletic Club to provide the range of classes their members wanted. And with a limited pool of potential members, it was even more important to keep retention rates as high as possible. The extreme winters made it even harder to maintain a consistent customer base and revenue stream because many of their members spent those months out of state, forcing the MAC to win those members back each spring.

The gym floor at the Montana Athletic Club. Astroturf, gym equipment, and omnichannel fitness solutions.

The Solution

To address these challenges and better meet the diverse needs of his 20,000 members, Doug implemented digital and omnichannel fitness solutions like Fitness On Demand and Les Mills. This empowered him to offer a wide variety of classes and maintain a consistent, engaging fitness experience for his members without relying solely on local instructors.

Omnichannel fitness solutions for heart rate tracking, personalized fitness apps, and touchscreen fitness displays that fit any space.

The Results

EnhancedMember Satisfaction

Offer more niche modalities
Create more flexible programming
Develop a stronger community

GreaterFinancial Stability

Increase membership value
Create a tiered membership
Mitigate seasonal attendance

ImprovedOperational Efficiency

Add 4+ classes to daily schedule
Reduce studio down time
Provide classes without live instructors

Expand Your Membership Value

Increasing customer retention rates by just 5% can boost profits by 25% to even 95%. By creating a holistic experience with personalized content, innovative challenges, and diverse classes, you can foster deeper connections and boost your member retention rates.

Adding value to your membership keeps your audience engaged and invested in your business for the long term. Download this case study to explore a real-life example of a business boosting their bottom line with a digital strategy.