Digital Fitness & Member Engagement

Watch this webinar to hear how the Montana Athletic Club overcame member engagement challenges and achieved measurable results through digital fitness strategies and technology integration.

A laptop screen displays a webinar promotion titled Drive Member Engagement by Capitalizing on Digital Finance, featuring speakers Doug Mahlum and Nik Herold. The webinar is scheduled for May 16th at 1pm CT.

Integrate Live & Digital Experiences
Understanding the new member mindset needs of convenience and flexibility will provide the best of both worlds keeping members engaged and connected.
Minimize Member Intimidation
Fear can hold members back from trying new workouts, but digital offerings create an opportunity to attempt new classes within their comfort zone.
Create an Experience That Matters
Adding value, fun, and smoothness to members' lives will create a meaningful experience that will increase their likelihood of returning.

Integrate Live & Digital Experiences
Understanding the new member mindset needs of convenience and flexibility will provide the best of both worlds keeping members engaged and connected.
Minimize Member Intimidation
Fear can hold members back from trying new workouts, but digital offerings create an opportunity to attempt new classes within their comfort zone.
Create an Experience That Matters
Adding value, fun, and smoothness to members' lives will create a meaningful experience that will increase their likelihood of returning.

The Challenges:

Shifting Member Expectations, Intimidation, and Underused Space

Doug Mahlum started to recognize traditional models weren’t matching how members wanted to train. The latest Les Mills Global Fitness Report, based on over 10,000 consumers, shows that member expectations are rising fast around personalization and holistic health.

For Montana Athletic Club, that translated into three concrete problems: Peak‑time crowding while off‑peak slots and studios sat underused, members intimidated by trying new formats or stepping into busy classes, and a growing group of digital‑first consumers who expected flexible access.

The solutions:

Integrating Live and Digital Experiences

The Montana Athletic Club deployed Fitness On Demand to create an omnichannel fitness ecosystem that connects live instruction, on‑demand content, and member convenience. The strategy focused on three practical initiatives: integrating live and digital to create hybrid experiences, reducing intimidation, and creating an experience that provided convenience, fun and a sense of progress to every member.

Omnichannel fitness solutions for heart rate tracking, personalized fitness apps, and touchscreen fitness displays that fit any space.

Results and Key Metrics

Why You Should Watch the Full Webinar

In the webinar, Doug and Nik unpack how hybrid fitness contributed to higher class participation and stronger engagement KPIs, where digital programming helped re‑engage lapsed members and extend member lifetime, and how Doug positioned the offer so members saw it as added value—not another fee to question.

Digital fitness projected to grow 21.6% annually according to Member Solutions
Fitness communities increase motivation for 67% of active consumers

A smiling man with short light brown hair and a dark t-shirt stands in front of a blurred, rustic brick wall background.

Nik Herold

Customer Experience Director | Les Mills US

A middle-aged man with short, light brown hair, wearing a dark suit jacket and white shirt, smiles slightly against a plain gray background.

Doug Mahlum

Owner/Operator | Montana Athletic Club

Ready to Transform Your Member Engagement?

Discover how the Montana Athletic Club and other leading fitness operators are driving measurable results with integrated digital fitness solutions.