A spacious fitness studio with wooden floors, large mirrors, exercise equipment on shelves, and a wall-mounted screen displaying Fitness On Demand at Rochester Athletic Club.

On Demand Webinar: Fit for the Future

Watch the on-demand webinar to hear the Rochester Athletic Club's tried-and-true technology and member retention strategies.

Create Enjoyable Experiences
Better understanding your members' goals and interests will help you form more meaningful connections and increase their likelihood of returning.
Prevent Cancelled Classes
Instructors sometimes don't show up, but you can make sure that the members who do can still complete a workout together and get their sweat on.
Invest in Your Club and Members
Your members should influence the decisions you make, so when it comes to new additions, invest in offerings, equipment, and technology that appeals to them.

Create Enjoyable Experiences
Better understanding your members' goals and interests will help you form more meaningful connections and increase their likelihood of returning.
Prevent Cancelled Classes
Instructors sometimes don't show up, but you can make sure that the members who do can still complete a workout together and get their sweat on.
Invest in Your Club and Members
Your members should influence the decisions you make, so when it comes to new additions, invest in offerings, equipment, and technology that appeals to them.

The secret formula for industry-leading success

In this webinar, Dr. Steve Boring, Fitness Director at The Rochester Athletic Club, and Andy Peat, CEO at Fitness On Demand, shared the secrets to improving member acquisition, engagement, and retention rates including a dive deep into real-world examples and the impact digital fitness can have on your own fitness business! Fill out the form at the top of this page to watch it on demand.

A smiling man with a short mohawk and a beard, wearing a blue and green plaid shirt, poses in front of a light, textured background.

Dr. Steve Boring

Fitness Director | Rochester Athletic Club

A smiling man with short red hair and a trimmed beard wearing a light blue, striped button-up shirt, standing in front of a blurred indoor background with soft lighting.

Andy Peat

CEO | Fitness On Demand