A spacious fitness studio with wooden floors, large mirrors, exercise equipment on shelves, and a wall-mounted screen displaying Fitness On Demand at Rochester Athletic Club.
  • Create Enjoyable Experiences

    Better understanding your members' goals and interests will help you form more meaningful connections and increase their likelihood of returning.

  • Prevent Cancelled Classes

    Instructors sometimes don't show up, but you can make sure that the members who do can still complete a workout together and get their sweat on.

  • Invest in Your Club and Members

    Your members should influence the decisions you make, so when it comes to new additions, invest in offerings, equipment, and technology that appeals to them.

The secret formula for industry-leading success

In this webinar, Dr. Steve Boring, Fitness Director at The Rochester Athletic Club, and Andy Peat, CEO at Fitness On Demand, shared the secrets to improving member acquisition, engagement, and retention rates including a dive deep into real-world examples and the impact digital fitness can have on your own fitness business! Fill out the form at the top of this page to watch it on demand.
A smiling man with a short mohawk and a beard, wearing a blue and green plaid shirt, poses in front of a light, textured background.

Dr. Steve Boring

Fitness Director | Rochester Athletic Club

A smiling man with short red hair and a trimmed beard wearing a light blue, striped button-up shirt, standing in front of a blurred indoor background with soft lighting.

Andy Peat

CEO | Fitness On Demand