FBA Panel Discussion: Retention Redefined
Creating Experiences That Keep Members Coming Back

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Design Every Moment
Learn how to use short-form content to reduce churn during critical milestones like onboarding, habit-building, and plateaus.
Personalize at Scale
Discover how automation and micro-content can deliver personalized engagements, recommendations, and education—without overworking staff
Build Seamless Experiences
Create seamless connections between in-club and on-the-go experiences with digital touchpoints that keep members engaged and coming back for more.
Today's members expect more than access—they want experiences that keep them inspired, supported, and connected. Explore how fitness operators can use short-form digital content, recovery tools, and personalized touchpoints to build meaningful member experiences and connections that last.