England Calling: New FitnessOnDemand U.K. Team Lead

With club and fitness center customers around the world, we always want on-the-ground experts providing FitnessOnDemand support and local-market expertise. This month our international team welcomes all-round fitness industry – and real life – veteran Steve Perrins as UK lead.

Steve’s interest in fitness goes back to his early career days in the British military where he was a PT instructor in the late 80s before becoming a helicopter pilot. After moving to the private sector in the early 2000s, he launched his own sports apparel and fitness business, consulted for a wide variety of fitness companies and did a lot of traveling as International Sales Director for Cybex U.K., managing all business outside of the United States. 

Steve joins our global team to head business development for the FitnessOnDemand on-site virtual fitness platform as well as FLEX, our streaming product already gaining traction with U.K. club and fitness center operators as well as multi-housing and commercial employers. Outside of his busy Fitness OnDemand role, Steve is also at work launching an outdoor fitness equipment line of products. A true veteran of intensive military training, international business development, fitness consulting at the highest levels and with a broad network of contacts in the British club landscape, Steve’s the perfect addition to our over-the-pond team.

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