Fitness On Demand and Pure Fitness Setting a New Standard for Virtual

Fitness On Demand has recently partnered with Pure Fitness to help bring virtual fitness to their clubs, while setting a new brand standard for virtual installations globally along the way.

Pure Fitness is known to be an early adopter in the industry, being one of the first clubs in the world to launch The Immersive Trip and the only club in the world that has a 270 degree screen. Based on the success of virtual fitness at the Lan Kwai Fong club, Pure has decided to standardize Fitness On Demand across a number of sites including the brand new Pure Fitness Ocean Financial Centre in Singapore.“We love our new Virtual Fitness set-up because it really sets Pure Fitness apart – we’re delivering cutting-edge technology that gives our customers the flexibility to take part in a group fitness class whenever they want,” says Michael McHugh, Group Fitness Manager at Pure Fitness Singapore. “Members say “wow” at the equipment we have in the studio, and Fitness On Demand has made the running of it so easy.”

Through steady investment and innovation, the Pure Group has been successful in securing its market position as a premium brand in the region. The Pure Group comprises of Pure Yoga, Pure Fitness, Pure Dining and Pure Retail brands.

“Having upscale, full service provider clubs located across Hong Kong and Singapore, it is a pleasure to be aligned with Pure Fitness as the leading lifestyle brand in Asia,” says Dale Lindsay, Strategic Account Executive in the Asia-Pacific region for Fitness On Demand™. Like many others, Pure Fitness was seeking to provide a premium virtual experience for its members, which was perpetuated by having High Definition FOD content being delivered through LG video wall display technology. Importantly, FOD enabled members to have access to additional classes on-demand at their convenience outside of their existing scheduled live classes. With Fitness On Demand’s exclusive content relationships, such as P90X and INSANITY, FOD is designed to offer members more class formats from content authors they know and trust today.

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