Want to be a Fitness On Demand Content Provider? Read On.
Simple steps to growing your brand and audience
When it comes to our library of more than 1,000 fitness classes, workouts and winddowns we get asked a lot of the same questions. How does my fitness brand begin to work with your platform and library? What are you looking for in a new fitness or wellness content provider? And how soon can we get started? Whether you’re a global fitness powerhouse brand, an upcoming boutique studio with stellar content, or an instructor with specialty content and an existing following, the process to partner with Fitness On Demand looks the same. Let’s take a look, step by step.
What we’re looking for in content partners
Every brand or fitness creator brings something special to their audiences, classes and followers but it may not always be the right fit for Fitness On Demand at a given time. Our network of global gyms, clubs and facilities customers are always looking for sure-fire classes, workouts and specialty content that will easily engage their members and users. We have a robust catalog of HIIT, cardio workouts, core strength training and wind down and stretch in constant rotation, but we’re always looking for new opportunities. Similarly, if you’re a specialist in an area that is on-trend and may remain that way for a year or more, then that could be an area of real interest for our club customers. Right now recovery, wind down, wellness, meditation and stress reduction are all areas of interest for us. And short form content is popular too.
How to approach Fitness On Demand
If you feel you have content in the form of classes or specialty workouts or even want to discuss your offerings with our team, the first step is to complete a submission form here. It’s simple, fast and you should receive a response very soon regarding possible next steps. One of our partnership development teams will reach out to you if your content is of interest. From there we will negotiate terms and work with you to sign a standard agreement.
What happens first when your content is featured
Onboarding happens quickly and we’ll work with you to add your content to the Fitness On Demand platform and add it to the relevant library or libraries. These are categorized, organized and easy for club members and users to find, understand and quickly engage with. We will announce the availability of your content on our website news page, social media channels, in email communications and newsletters to club and other customers, and often to the fitness, club and specialty media. We’ll also generate a 30-second sizzle reel to give members and users new to your brand an instant understanding of what to expect from their session with your content. Although we’re in hundreds of fitness clubs across the world, Fitness On Demand content is also featured in all kinds of luxury multi-family housing residences, corporate employer gyms and hotels and hospitality fitness centers meaning your content will be seen by a wide and diverse fitness audience.
Packaging your content – things to think about
To increase plays of your content on our in-club, at home and app services, it’s important to think about how you offer and package your fitness or wellness content. Length matters more than ever. Traditional 60-minute workouts are difficult for many club members and users. Viewers are looking for shorter form content and 20-40 minute workouts that deliver everything they need in less time. If you’re a producer or instructor you’re probably already working this way, but ensure you package your offerings in 20, 30 or 40 minute sessions to increase your opportunities for plays.
What happens once you’re a Fitness On Demand content partner
You can expect our team to work with you closely when onboarding your content, but we’ll also be in contact to let you know how it’s performing on our platform. We may suggest moving your content or classes to a different library or collection for better engagement with club members and users. And we’ll follow up in three months to do a review with you and discuss feedback or any suggested next steps.
Parting word to our producer partners
We succeed when you succeed. The entire Fitness On Demand team is dedicated to making your experience easy and seamless so you can grow your audience, expand your reach and engage with your followers and fans wherever they work out. We’re here to help make a tangible impact as much on your business as we do for our club, multi-family, corporate and hospitality customers across the country and the world. We look forward to hearing from you.
Ashley Miller, a dynamic Digital Content Manager at Fitness On Demand, propels brand visibility through strategic digital initiatives. She takes the lead in partner relations, while also overseeing content quality and skillfully curating exercise programming. She dedicates herself to developing impactful narratives that contribute to a thriving fitness community.