We’re proud to share that Fitness On Demand has been recognized by The CEO Views as one of the “Most Innovative Companies to Watch in 2026.” This recognition reflects the direction the fitness industry is moving and the role we’re playing in helping shape it.
From day one, our focus has been clear; remove barriers to participation and make fitness and wellness more accessible, flexible, and engaging. As expectations have evolved, so has the way people want to work out. Fixed schedules and single-location experiences are no longer enough. Today’s users expect fitness to fit into their lives, not the other way around.
That’s why we’ve built an omnichannel ecosystem that brings together on-demand, scheduled, and hybrid fitness experiences into one connected platform. Whether in gyms, workplaces, or residential communities, we’re enabling operators to deliver consistent, high-quality wellness experiences wherever their users are.
We’ve continued to scale that vision globally. Today, Fitness On Demand is active in over 18 countries, with millions of classes delivered worldwide. This growth reflects both the demand for flexible fitness and the strength of our platform.
As Ben Johnson, Managing Editor of The CEO Views explains: “Fitness On Demand exemplifies the kind of innovation shaping the future of health and wellness. Their ability to deliver flexible, technology-driven fitness experiences at scale makes them a company to watch as the industry continues to evolve.”
Our CEO, Andy Peat commented on the award: “This recognition reflects how the industry has evolved. People expect fitness and well-being to fit into their everyday lives, not be restricted by time or place. Our focus has always been on making that possible, giving operators the tools to deliver flexible, connected experiences that truly engage their communities.”
We know the industry is becoming more complex, with more tools, more platforms, and higher expectations. Our role is to simplify that by bringing everything together into one scalable solution that supports fitness, recovery, mindfulness, and overall well-being.
This recognition is a strong milestone, but it is also a signal of what’s ahead. Fitness is becoming more integrated into everyday life, and operators need solutions that can evolve with those expectations.
We’re excited to continue building what’s next and to keep helping our partners deliver standout fitness experiences that drive participation, connection, and long-term value.
Author
Suzy Roy
Suzy Roy is a product marketing professional at Fitness On Demand who blends creativity with analytics, using data-driven insights to inform narratives and optimize both performance and business impact. Passionate about the customer experience, she drives a connected product journey by aligning product, marketing, and sales around key customer priorities.
