How to help you members pack your club for summer travel
Easy ways to create workouts and offer travel tools for members
According to the U.S. Travel Association as many as 43 Million Americans travel by the end of each July. In fact, this year, AAA expects a new record will be set. As your members pack their bags to head to the lake cabin, the beach house or exotic breaks, it’s also an interesting time for the member/club dynamic. The typical 1–2-week break, or even a long weekend, can for many members interrupt not just their classes and workout routines, but their enthusiasm or momentum for making it to the club when they get home. That’s demotivating for them, but it can also lead to fall off and stalled memberships for you. So as your members hit the road this summer, help them pack one extra thing for the trip – your club – plus every class they need to stay on track. Here’s how.
Make it convenient at the cabin – or wherever
Vacations are meant for passing time on the porch watching the water’s edge or enjoying books on the beach. In other words, a chance to unwind and decompress. So make it easy, simple and convenient for your members to find and then fit a workout into all of that downtime. Curating classes into convenient packages can help – cardio for the cabin, sunrise yoga for the beach or recovery stretch and mindful meditation. Your FitnessOnDemand platform may offer more than 1,000 classes, workouts and winddowns but that doesn’t mean your members should spend all day trying to find something there mood or needs for the day. Pre-select class links from your content library and share with members over the busy travel summer months in email travel advice, throughout your social channels and app. Try having popular class instructors from your club curate these lists, share popular workouts or playlists from classes with members to help everyone feel connected to your club, brand and people even while they’re far from class.
Pack the club but keep things light
Whether members are working out with on-demand content in their hotel room, or prefer to get outside for exercise there are a lot of inexpensive – and light – exercise equipment ideal for travel. Try creating a travel gym list that members can download from your site, social or app. Think about inflatable sand or water filled dumbbells that flat pack and take no room in a travel bag. Resistance bands from Bodylastics can deliver the same resistance load as some club equipment and can provide a full body workout. Find at Women’s Health And for morning yoga, mat exercises and stretch sessions try a Manduka yoga mat recommended by yogi’s across the world. They’re light, slip resistant and easy to clean.
Make exercise bite sized
From lakefront paddleboarding to beachfront bike rides and seeing the sites, vacations can be oddly time crunched for many travelers. But you can still help your club members feel the physical and mental benefits from workouts while they’re away with bite sized workouts. Research shows that as little as 30 minutes a day can deliver many of the cardiovascular, blood pressure and mental health gains that longer form sessions at the gym provide. Curate Short Summer Workout Sessions and promote for instant member use wherever they vacation. Promote them for quick and varied daily workouts that take little thought or time – package them for things like legs and lower body toning; upper body build; or quick cardio burn. And think about all-ages fitness too. Core strength and flexibility with a lot of stretching and balance enhancing movements are great for older members who may want to work out without the joint impact more aggressive exercise includes. Or programs like Adventure2Learning on FitnessOnDemand can be great ways for kids to be active and get a little informative, fun education on days when it’s raining at the cabin or too hot to be in the sun all day.
Working out away from home shouldn’t be hard work for any member on vacation. By providing a little pre travel inspiration, your club can keep members active and feeling good wherever they’re headed this summer.
Rose Minar is a highly driven and creative global branding leader, currently spearheading brand marketing and experience initiatives at Lift Brands. Her extensive experience in defining and executing brand strategies across diverse hotel brands showcases her exceptional ability in driving brand equity and profitability.