Minneapolis, Minnesota [ April 30, 2026 ] – Fitness On Demand, the omnichannel fitness solution within the Lift Brands portfolio, has launched its new User Engagement Grade, a real-time engagement scoring feature designed to help gym operators better understand member behavior, optimize programming, and increase participation across their fitness offering.
As operators place greater focus on retention, engagement, and maximizing the value of their existing offering, the ability to translate usage data into clear, actionable insights has become critical. User Engagement Grade addresses this by converting complex engagement metrics into an easy-to-understand score, linked to key platform usage indicators, giving operators immediate visibility into how effectively their fitness ecosystem is performing and where improvements can be made.
“Operators don’t need more dashboards, they need clear direction on where to focus,” said Andy Peat, CEO of Fitness On Demand. “User Engagement Grade is designed to surface what’s driving participation and where there’s opportunity for improvement, so operators can take fast, informed action that elevates both member experience and business performance.”
The feature provides real-time engagement insights across in-club and on-demand usage, supported by tailored recommendations that guide operators on specific steps to improve performance, from refining schedules to activating underutilized features. By surfacing the highest-impact opportunities first, User Engagement Grade removes the need for manual analysis, allowing operators to quickly focus on the changes that will drive the greatest results.
This level of visibility enables more precise decision-making, helping to increase utilization of underperforming spaces, improve class participation, and deliver more relevant, personalized experiences. Over time, this supports stronger retention, increased visit frequency, and higher overall member value.
In addition to engagement insights, the platform also helps quantify operational impact. By tracking usage and delivery of digital classes, operators can better understand the cost efficiency of their programming, including potential savings compared to traditional instructor-led sessions, while maintaining a high-quality member experience.
Fully integrated within the Fitness On Demand platform, the User Engagement Grade works with the content, systems, and wearables members already use, eliminating the need for additional hardware or complex implementation. Additionally, features such as automated scheduling and continuously refreshed content further support operators in delivering consistent, engaging programming with greater efficiency.
The launch underscores the shift toward more responsive, insight-driven operations, where real-time data is used to continuously refine experiences and improve member outcomes. By turning engagement data into clear, actionable insights, User Engagement Grade enables operators to take a more proactive approach to managing participation, optimizing performance, and strengthening overall member value.
“We’re giving operators a practical way to get more from the tools they already have,” added Peat. “It’s about turning insight into action, helping clubs drive participation, strengthen community, and improve the performance of their overall fitness offering.”
The User Engagement Grade feature is now available to Fitness On Demand customers globally.
Author
Tiarre Sales
Tiarre Sales is a rising marketing professional at Fitness On Demand, where she leads SEO, inbound strategies, and website optimization with a unique blend of creativity and commitment. She’s passionate about creating seamless customer experiences and building actionable strategies that drive authenticity, embrace diversity, and deliver measurable growth.
