Wellbeing isn’t just a fleeting trend, it’s a global societal movement that’s reshaping how people view their fitness journey and, in turn, what they expect from health and fitness brands and where Fitness On Demand is taking our platform. From recovery tools to meditation spaces, the global conversation has shifted: it’s no longer only about how hard you can train, but how well you can perform, move, recover, and reset.
At Fitness On Demand, we’re investing in this shift by expanding our content library with more on-demand formats that support overall wellbeing. By September 1st, we’ll launch 200 new videos available to clubs and members across our platform, focused on four key categories:
- Reformer Pilates – A premium series of reformer-based sessions designed to build strength, stability, and alignment. These classes elevate Pilates training by bringing the boutique studio experience into clubs and wellness spaces.
- Mobility – Functional movement and flexibility sessions to improve performance and help prevent injury.
- Meditation – A guided library designed to reduce stress, improve mental clarity, and support emotional wellbeing.
- Recovery – Fresh, guided classes targeted to improve relaxation, reduce soreness, and aid in injury prevention.
Why Reformer Pilates and Recovery Now?
According to the latest ATN Innovation Report, “wellness rooms” and recovery zones are among the fastest-growing trends in clubs. Consumers are increasingly demanding spaces and content that balance intensity with restoration. At the same time, Reformer Pilates is surging as a premium, in-demand format, often associated with boutique studios. By adding it to the Fitness On Demand library, we’re making it easier for clubs to bring this experience to their members at scale.
The Business Case for Clubs
With this expansion, operators can:
- Differentiate with boutique-quality Reformer Pilates content alongside recovery and wellbeing formats.
- Engage members before, during, and after workouts by supporting both performance and recovery.
- Capitalize on wellness spaces by offering curated content for meditation, mindfulness, and recovery zones.
For members, this isn’t just about workouts anymore. It’s about a holistic, sustainable approach to health that balances strength, flexibility, recovery, and mindfulness.
Fitness On Demand is proud to be leading the way in wellbeing, bringing premium formats like reformer pilates, mobility, meditation, and recovery to every club. Because today’s members don’t just want workouts—they want complete wellness experiences.
Author
Ashley Miller
Ashley Miller, a dynamic Digital Content Manager at Fitness On Demand, propels brand visibility through strategic digital initiatives. She takes the lead in partner relations, while also overseeing content quality and skillfully curating exercise programming. She dedicates herself to developing impactful narratives that contribute to a thriving fitness community.
