Leveraging Consumer Fitness Products

Digital forms of training, such as wearable fitness trackers, extend the consumer’s fitness experience beyond the health club. Gone are the days of sheltering or barricading such products and services. Prevailing brands will seek opportunities to integrate with unconventional products and services to harness new market opportunities.

Fitness On Demand™ Vice President, Garrett Marshall, recently spoke with Club Industry to discuss the three market forces (social, economic and technological) that are converging to create a brief window of opportunity for brands to separate themselves and gain a competitive advantage.

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