Meet the newest face at FitnessOnDemand, Luke Miska, our new business development manager who wears a lot of hats …
Q: It sounds like you’ve always been in the fitness world, Luke?
Absolutely. In fact, I tell people I’ve never had any other job in any industry. I’ve been a fitness director, head of membership sales at a club, the general manager of a busy community center, and member services director for Lifetime Fitness, one of the biggest fitness club chains in the country. I’ve worked at boutique clubs and had a hand in everything from training to member acquisition to building club business. I’m bringing all of that varied background to my role every day at FitnessOnDemand. It’s really the perfect grounding for our busy, growing teams.
Q: Why did you decide to move over from a traditional fitness role to FitnessOnDemand?
I don’t think of it that way at all. Fitness is fitness today. Members want a high quality experience from their clubs whether they’re working out in class, streaming a class or accessing an on-demand session at home or in their hotel while they’re travelling. A big part of working with new clubs in my role is helping them truly get the most out of integrating on-demand and streaming content from their own instructors and fitness content producers all around the world into their club offerings – and understanding that those offerings are 24/7, 365 now. Their member engagement doesn’t stop when the member exits the physical club.
Beyond that, FitnessOnDemand understands how to work with as wide variety of club types, so it’s a great skills fit for me too. I’m able to bring a deeper understanding of customer mindset and needs to the business and sales side of what we do, making the overall experience better for all and onboarding highly tailored for new customers.
Q: Where you always into fitness recreationally too?
It started in high school and I’ve been active ever since. I played high school and then collegiate football at the University of Wisconsin River Falls. I loved it. I’m still active but my football days are behind me. Nowadays I’m teaching that to my kids, and watching it a lot too. I think being passionate about a sport, activity, or even just staying fit in general brings a deeper appreciation to working in the industry too. If you love what you do, you’ll never work a day in your life. I’m not sure if that’s one hundred percent true, but I get it.
Author
Ashley Miller
Ashley Miller, a dynamic Digital Content Manager at Fitness On Demand, propels brand visibility through strategic digital initiatives. She takes the lead in partner relations, while also overseeing content quality and skillfully curating exercise programming. She dedicates herself to developing impactful narratives that contribute to a thriving fitness community.
