To attract and retain wellness-minded residents, multifamily communities need to understand what's happening in the fitness industry. Contemporary trends like lifespan-focused training, hybrid workouts, and recovery spaces reflect the growing impact of whole-person wellness.

While communities can't assume that every resident will be plugged into these trends, it's safe to expect some level of savviness from those who will use your fitness spaces. Flexible use spaces and scalable digital platforms make it easier than ever for multifamily properties to stay current. With the right marketing, these updates may help to attract and retain discerning tenants — without excessive overhead.
The Death of the Basic Apartment Gym: Why Standard Equipment Isn't Enough
Apartment gym equipment is still part of the "total package" for multifamily residents. A recent Greystar report shows that 83% of renters consider fitness centers essential, with more than two-thirds of residents using them regularly.

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However, given changes in resident preferences, it's no longer enough to install a few treadmills in front of a television screen. Greystar's survey data indicate a rising popularity of high-end amenities, such as managed Wi-Fi, smart locks, gaming rooms, and outdoor cinemas.
To stay competitive, mid-market developers and designers must incorporate these increasingly popular luxuries. The fitness center is no exception.
Digital Flexibility and 24/7 Access to Professional Guidance
The amenities in a gym should evolve with residents' expectations, which now include digital access and personalization.
In 2026, the American College of Sports Medicine's (ACSM's) Worldwide Fitness Trends report ranked wearable technology and digital fitness apps among the top five most popular amenities for users. Personalization proved to be a core aspect of their appeal.
By incorporating these trends into multifamily wellness solutions, properties can attract and retain loyal residents. Low-lift, low-investment options include:
- Virtual coaching: Remote services that provide users with personalized workout and wellness programs, geared to each user's goals
- On-demand libraries: Searchable collections, such as Fitness On Demand's Flex App, which offers on-demand access to over 1,800 fitness and wellness classes
- Modular studios: Spaces that invite residents to engage with a different recorded or live on-demand fitness class at different times of day, serving multiple needs in one space.
These solutions are flexible enough to integrate across multiple properties. They demand little to no structural change and are highly modular, allowing for adaptations as trends shift.
Maximizing Small Footprints With Multi-Use Virtual Studios
Virtual fitness isn’t just a solo experience—it can be the heartbeat of a modern community. A well-designed, tech-enabled space can turn unused square footage into a daily destination where residents gather, feel motivated, and build routines that keep them renewing leases.
Versatile fitness areas elevate the resident experience and help to differentiate your property from the competition. With solutions like Fitness On Demand’s dynamic Group Studio setups or interactive Fitness Touchscreens, one compact room can flex from quiet morning sessions to high-energy evening workouts—unlocking more value from every square foot.
Imagine your space seamlessly supporting yoga at sunrise and HIIT after work—no extra costs for an on-site instructor required. Residents can choose from group-style community sessions or solo training, tailoring their routines to their schedules and goals, all within your property's community. With access to highly produced virtual fitness classes led by world-class instructors, your fitness center delivers variety, convenience, and consistency residents can count on, including:
- Les Mills classes: Trending high-energy workouts choreographed to music
- Core strength training: Another of the top five wellness trends, according to ACSM's 2026 report
- Low-impact workouts: Inclusive and accessible options for all demographics that welcome beginners and support active aging
- Functional fitness: A leading workout class trend for 2026, based on building strength and endurance for everyday activities
Because sessions run virtually in a single space, properties can avoid major building costs and inconvenient renovation downtime—delivering premium fitness amenities faster, with lower cost and higher utilization across the community.
The Rise of Recovery Zones and Holistic Wellness Spaces
Country and Town House magazine calls recovery "the biggest wellness trend for 2026." Exploding in popularity among casual and hard-core fitness enthusiasts, it's the trend to embrace to truly set your property apart from the competition.
Recovery as a Fitness Trend
Recovery is where fitness expands into holistic wellness. It reflects a shift from "no pain, no gain" to an emphasis on overall well-being and self-care. Top in-person fitness brands have added recovery suites and technology to their core offerings, reshaping the gym landscape across the country.
Wellness-minded multifamily residents are primed to notice these spa-style gym amenities, which range from the logistically simple to the tech-forward. Examples include:
- Infrared saunas
- Post-workout stretching areas
- Meditation zones
- Red-light therapy devices
- Massage guns and yoga gear
- Virtual recovery sessions
By embracing this trend, multifamily properties can cultivate a valuable sense of luxury.
The Value of a Hotel-Style Atmosphere
The hospitality industry excels at making people feel valued and indulged. From services and amenities to overall design, guests know the space exists to meet their wants and needs.
Many high-end multifamily communities are embracing this mindset, implementing services and amenities that resemble those in luxury hotels. This approach has allowed properties to strengthen their public profiles, improve acquisition rates, and build long-term loyalty.
Recovery centers and wellness amenities let properties embrace this trend without major design or structural changes. A dedicated area, designed for mental and physical well-being, adds significant luxury and personalization opportunities.
Implementing Recovery in the Multifamily Fitness Center
With Fitness On Demand's recovery touchscreen, any multifamily property can embrace the recovery trend. It's a plug-and-play solution that offers programming across six categories, from warm-up to cool-down. Users can engage with one-on-one guided content aligned with best practices for workout recovery.
For the property, this showcases dual commitments to the resident's well-being and the latest in personal wellness.
Creating an Engaging Environment With Integrated Fitness Technology
Before virtual workouts for apartments, on-site fitness centers were the most convenient way for residents to exercise. Today, with on-demand fitness content at their fingertips, residents need other reasons to hit the property's gym.
Yet some properties still treat side-by-side rowing machines and cable TV programming as if they can encourage community. Fitness on Demand's broadcast TV solutions offer a more engaging alternative.
Dynamic Digital Screens
Unlike expensive cable subscriptions, which can leave your gym users watching dull and dated programs. Our entertainment platform rotates through high-energy content including sports, news, trivia, and wellness programming, all curated for accessible entertainment.
Your TV screens also serve as digital signage, turning your gym into a community hub and every screen on your property into virtual flyers. Program your displays to share announcements and reminders, advertise special events, or highlight particular amenities and classes. Upgraded equipment, maintenance notices, and community events are some essential engagements to highlight.
Live Streaming Group Workouts
With digital programming from Fitness On Demand, you can provide the motivation of group fitness without hiring instructors or building high-end studios. Simply schedule a class to stream in your group fitness or studio space and advertise your event!
Not sure what to mass schedule? Use digital signage and surveys to gather residents' opinions and suggestions. It's a great way to highlight your connected fitness technology while encouraging community participation.
The Property Manager's Guide to Future-Proofing Fitness Amenities
Never underestimate the connection between wellness real estate and apartment value. Wellness real estate — designing and managing properties that prioritize resident well-being — is a multi-billion-dollar industry that continues to grow year after year. Residents actively seek out buildings with health-focused amenities, including well-equipped fitness centers.
Digital fitness solutions are a great way to meet this demand without straining your development budget. Trade renovation costs for a convenient monthly cost, and start offering dynamic solutions that attract attention in all the right ways. From 24/7 fitness to community appeal, Fitness On Demand helps you increase property value and attract loyal residents. With low maintenance and high impact, solutions like these offer return on investment (ROI).
Balance Physical Equipment with Digital Innovation
The multifamily fitness center isn't disappearing — it's evolving. Integrated digital solutions and on-demand content help residents make the most of a property's workout space, with classes and recovery sessions that align with the latest trends.
At Fitness On Demand, we're committed to helping you exceed expectations and stand out as a top-choice property. Get in touch today, and discover the potential of integrated digital fitness.

Author
Sean Obregon
Sean Obregon is an impactful Business Development Executive forming meaningful relationships to support enhancing operational and strategic success. He utilizes his industry knowledge and experience to create solutions that align with both the needs and wants of a customer, setting a business up for success.
